Faris Alrasheed
General manager of Wheels Trading Est. Joined Wheels (a family-owned business established in 1989) in 2013,
And lead the way in developing the business and growth of the cycling culture in Saudi Arabia. Cycling has been part of my entire life as a sport and business.
I carry on the vision of the owner (Abdulkareem Alrasheed) to change people’s lives by riding bikes, and it gives me great satisfaction to witness this with our customers, with whom we have shared generations of great relationships. Prior to joining Wheels, I have worked at JCDecaux and BAE Systems in Riyadh.
Bachelor of Science degree in Aerospace Engineering from the King Fahad University of Petroleum and Minerals in Dhahran.