About us

Wheels Trading Est.

Wheels Trade Est. is the first retailer in Saudi Arabia to offer high-quality bicycles, accessories, and parts. With nine locations throughout Saudi Arabia and an online store, we are honored to be the official distributor of Trek Bikes in the country.

Wheels Trading Est. has been supporting cycling for many years, inspiring people's passion for the sport and providing greater energy and activity for all bikers. Wheels Trading Est. constantly monitors the most recent advancements made globally in the cycling industry to advance the sport's culture in Saudi Arabia and make an indelible mark.

33 Years of Bicycle Service

In hopes of encouraging cycling culture in Saudi Arabia, Wheels Trading Est. started in 1989 as a bright organization in the retail bicycle, accessory, and spare parts industry.

The Wheels bike brand launched in 1993. Bikes were manufactured in Riyadh's Wheels factory until the end of 2004.

To serve consumers with the most recent bicycle models, we opened our first store in Sulaymaniyah, Riyadh. We then expanded our reach by opening in three more cities (Jeddah, Dammam, and Al Khobar).

With the growth of cycling in Saudi Arabia and the rising demand for more advanced bicycles, we made the decision to provide our consumers with one of the best and most advanced international bicycle brands; now we are the Saudi Arabian distributor for TREK bikes.

And we were honored to be named Trek Bicycle Corporation's top worldwide distributor for 2019.

In hopes of better supporting our consumers and meeting the growing demand for our activities, services, and products, we have launched five additional stores around the kingdom since 2013. And in 2020, we launched our online store to serve all the needs of cyclists in Saudi Arabia.

Our mission is to encourage a cycling culture in the Kingdom of Saudi Arabia and to meet the needs of our customers while staying current on global advancements in bicycles and accessories and achieving high quality bicycle maintenance and after-sales services that will satisfy all of our customers' expectations.

But that's not everything; we also actively help the Kingdom's bicycle community. Through educational articles and enjoyable videos that provide you with all the essential information about riding and bike care, we also organize exciting races, enjoyable weekly rides throughout the Kingdom, and engaging events that bring together cycling enthusiasts from all around the kingdom. Also, we provide valuable gifts to our customers and stand by you on every biking journey.

Our vision at Wheels Foundation goes beyond borders, as we aim to expand our presence in every corner of the Middle East. We are here to connect with every cyclist in the Arab world and fulfill their needs and aspirations in the world of cycling.

But it doesn't stop there; we look forward to turning cycling into a personal passion that fills the hearts of every rider. We want to make it a lifestyle for anyone who holds a love for cycling in their hearts. Here at the Wheels Foundation, we aspire to be a leading and original educational platform for all cyclists from the Arab world. We provide you with knowledge, resources, and a community that brings you and your cycling passion together.

About us

Wheels Trading Est.

33 Years of Bicycle Service

Our History

Our Mission

Our Vision