About Wheels

About us

Wheels Foundation

About Us

Wheels Trading Est. is the first Saudi retail specialized in high quality bicycles, spare parts, and accessories. We are proud to be TREK Bikes official distributor in Saudi Arabia, with nine branches across Saudi Arabia, and an online store.

For many years, Wheels Trading Est. has been spreading the cycling culture, and creating individuals' passion towards this sport, which gives more vitality and activity for all cyclists. Wheels Trading Est. always keeps up with the latest global developments in the Cycling field to achieve a leap in the cycling culture with a permanent impact in Saudi Arabia.

Our History

Wheels Trading Est. started as a promising establishment in the bicycle, accessories, and spare parts retails business in 1989 to spread the bicycling culture in Saudi Arabia.

We opened our first store in Sulaymaniyah, Riyadh to provide the customers with the latest bicycle models. We then expanded our presence by opening in three additional cities (Jeddah, Dammam & Alkhobar).

Wheels bike brand was introduced in 1993. Bikes were manufactured in Wheels factory in Riyadh until the end of 2004.

Our History

After the cycling has developed in Saudi Arabia, and due to the increasing demand for more advanced bicycles, we decided to provide our customers with the one of the best and most advanced international bicycle brands. Since then, we became TREK bikes distributor in Saudi Arabia.

Since 2013, with our activities, services, and products' demand increasing, we have opened five additional new stores in the kingdom to provide our customers with our products, and highest after sales services. In 2020, we launched our online store to serve all cyclists needs in Saudi Arabia.

We were proud to be awarded the 2019 best international distributor award from Trek Bicycle Corporation. Today, and for many years, Wheels Trading Est.


is the leader in the cycling retail business in Saudi Arabia.

We keep up with the latest international bikes’ developments, provide the highest after sales service and aftermarket products.

Wheels Trading Est. provides all bicycle maintenance services and integrated professional after-sales services.

Our Mission

Our Mission is to grow the cycling culture' in Saudi Arabia, and to satisfy our customers’ needs with the latest and most advanced bikes and accessories.

Our Vision

Our Vision is to make cycling a personal passion and a lifestyle for all Saudi’s.